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What does that discount really cost you?
Final price, profit per order, margin, and your break-even ROAS, with shipping, fees, and marketing already baked in. Run it before you launch the sale, not after.
$0.00Final price after discount
$0.00Profit per order
0%Profit margin
-Break-even ROAS
Why break-even ROAS matters
Break-even ROAS = selling price ÷ contribution margin (price minus product, shipping, and fee costs). If your ads run below it, every "sale" loses money regardless of what Ads Manager celebrates. Most stores discover their break-even ROAS is higher than they assumed, especially during discount events. More on reading your blended numbers in the KPIs I actually track.
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